eBusiness & Internet Marketing Certificate Course – (FETAC AWARD)

50% special discount for early enrolment.
Additional 20% discount is provided for second student booking together.

The purpose of this module is to:
- Provide learners with an understanding of classical marketing concepts and traditional media used.
- Introduce learners to the newest medium available to marketers - the Internet - and to understand the applications and opportunities that it can offer marketers.
- Equip participants with a detailed understanding of the impact of e-Business on traditional business methods, with particular reference to companies engaged in global trade and distribution.

Learning Outcomes
- understand the fundamental concepts of traditional marketing
- distinguish between traditional marketing concepts and internet marketing concepts
- understand the development of new forms of marketing from mass marketing theory through to direct marketing and internet marketing and the reasons for such developments
- outline the stages in developing an integrated internet marketing strategy and classical marketing strategy for an organisation
- understand the applications of internet marketing in relation to brand building, P.R., customer service, selling and relationship building
- understand the key marketing issues when creating an organisation's web-site
- appreciate the role of market research in internet marketing
- recognise the importance of network security to eBusiness activity
- Identify emerging trends and opportunities

 

Click here for Syllabus details (PDF)
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